Since 1910 the brand Seltmann Weiden is a porcelain manufacturer. Today the family-owned company employs 800 people in five factories. This high-end/ exclusive brand is to be found internationally at many hotels and restaurants.
Cutlery brand that focuses on consumer, as well professional buyers (restaurants, hotels, offices). This group of professional buyers, that are buying in too small quantities, are making a big market. For over a decade the products were sold on Amazon, mainly in Germany. To protect the brand image, as well be visible towards this target market, the cooperation started
In the first phase of cooperation, we focused on the already converting product pages and optimized them. Since we have been developing over xxx pages and went live on pan European level. Due optimization + bulk discounts, we were to also create bulk buys on the amazon BISS platform. The brand is now positioned for the next decade on the catering largest growth market