Makita is one of the big names in the manufacturing of power tools. With over 100 years of history, they set the standards for quality and performance in many industries.
Brands that have not only a solid distribution but also a renowned name offline, may find expanding to Amazon as a waste of time. On the contrary, they should consider approaching the platform as the last step to establish their brand’s reputation while keeping it under control. Leaving this huge portion of the market to third-party suppliers can have the wrong effect on the overall perception of the brand, and it could end up affecting offline activities too.
products requested monthly
sales increase year over year
By onboarding Makita’s full line of products, including accessories and spare parts, we helped the brand ensure that the platform would become an extension of their pre-existing distribution strategy. Benefitting from their well-known name and the high quality of their products, the popularity of their products ensured success would extend to products that normally attract less traffic.