September 28, 2022 5:27 PM
Amazon announced a new policy requiring third-party sellers in its marketplace to publicly display their names and addresses starting Sept. 1.
Amazon said it is updating its policy to “ensure there is a consistent baseline of seller information to help customers make informed shopping decisions” in a letter to sellers.
Amazon has been working to crack down on knockoff sales on its marketplace for years, most recently forming an internal “Counterfeit Crimes Unit.”
Despite spending more than $500 million in 2019 to fight various forms of fraud, counterfeits and defective or unsafe products continue to be a challenge for the company.
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