September 28, 2022 5:27 PM

Amazon will require third-party sellers to disclose names and addresses

Consumer behaviour

Amazon announced a new policy requiring third-party sellers in its marketplace to publicly display their names and addresses starting Sept. 1.

Amazon said it is updating its policy to “ensure there is a consistent  baseline of seller information to help customers make informed shopping  decisions” in a letter to sellers.

Amazon has been working to crack down on knockoff sales on its  marketplace for years, most recently forming an internal “Counterfeit Crimes  Unit.”

Despite spending more than $500 million in 2019 to fight various forms  of fraud, counterfeits and defective or unsafe products continue to be a  challenge for the company.

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