ecommerce B2B
LA OPORTUNIDAD ES INCREÍBLE!
Las costumbres de compra de las personas están cambiando, el Ecommerce de empresa a empresa ya no es una opcion, sino una necesidad.
¿QUÉ QUIEREN LOS CLIENTES DE B2B?
Los compradores B2B esperan la misma experiencia de compra online que tienen en su vida personal.
Son muy conscientes de que para tener éxito en el panorama digital, debe haber un omnicanal, una experiencia centrada en el cliente y una variedad de productos de calidad, disponibilidad inmediata y precios competitivos.
EL NUEVO COMPRADOR
son los que se llaman "millennials" (es decir, la generación nacida entre 1982 y 2000)
prefieren consultar en la web en lugar de interactuar con un representante de ventas
utilizan los dispositivos móviles para buscar productos y servicios que compran para trabajar
LOS MARKETPLACES SON CRUCIALES CUANDO SE TRATA DE REPUTACIÓN Y VENTAS EN LÍNEA
MARKETPLACES
Los marketplaces son muy parecidos a un centro comercial. Los compradores confían en los vendedores ya que han sido investigados para ser parte de un colectivo específico.
Desde el punto de vista operativo y contractual, trabajar en los marketplaces globales es un caso de negocio incomparable, ya que la mayoría de las empresas no alcanzan su potencial.
Ser capaz de trabajar según las demandas, requerirá una actitud por parte de cada departamento, de que este es el mercado del futuro, incluyendo inversiones en infraestructura, sistemas y conocimiento.
La razón principal por la que la mayoría de las grandes marcas de consumo establecidas han perdido el marketplace de las pequeñas empresas, debido a la flexibilidad para adaptarse a las crecientes exigencias del Ecommerce.
Incluso con un crecimiento acelerado, sigue constituyendo una mínima pero creciente fracción de las ventas totales del mercado b2b online, lo que representa una oportunidad para las empresas que establecen los pilares del futuro.
- Los ingresos de los marketplaces representan el 50% de las ventas globales del ecommerce, y crecen más rápido que el mercado en sí mismo.
- El resultado es que en la próxima década, la mayoría de las ventas online tendrán lugar en los marketplaces.
- El gasto promedio crece año tras año alrededor de un 20%.
- Los compradores de marketplaes son leales y se está convirtiendo para muchas marcas en el canal de ventas más importante.
CASES
Bierbaum Proenen GMBH
PROJECT GOAL
Since 1788 BP has been supplying professionals in industries like medical, cleaning, construction catering industries. For the last years, BP recognized a trend that online the demand is growing. The goal is to ensure that BP stays on top as leader within the industry.
SITUATION BEFORE
BP products were online at Amazon for several years and generating sales. The quality of the brand presentation could be better. And the international presence could be improved.
RESULTS
Within months there was a BP store on Amazon and the product pages were optimized and presented on a uniform and professional way. For the last year, the sales grew quarterly with an average of 22% and overall the customer experience grew. BP is now experiencing growth in new countries and from new clients. Most of all, the brand is now well positioned to exploit this market on the long term.
Bierbaum Proenen
GMBH PROJECT GOAL
Ophardt is a manufacturer of a range +700 waste bins and dispensers for offices, hospitals, restaurants and other professional industries. Ecommerce is a new market and has been on the agenda for a long time.
Reason to work with Marketplace Distri
Without investment into infrastructure or people, Marketplace Distri provided a solution to capitalize from this market.
RESULTS
Immediately after launch there was sales. Ophardt is now reaching a new market and is showing high potential on the long term. The sales are growing and Ophardt is seeing also new clients contacting them direct after their positive experience with their products.
Bierbaum Proenen GMBH
PROJECT GOAL
Since 1788 BP has been supplying professionals in industries like medical, cleaning, construction catering industries. For the last years, BP recognized a trend that online the demand is growing. The goal is to ensure that BP stays on top as leader within the industry.
SITUATION BEFORE
BP products were online at Amazon for several years and generating sales. The quality of the brand presentation could be better. And the international presence could be improved.
RESULTS
Within months there was a BP store on Amazon and the product pages were optimized and presented on a uniform and professional way. For the last year, the sales grew quarterly with an average of 22% and overall the customer experience grew. BP is now experiencing growth in new countries and from new clients. Most of all, the brand is now well positioned to exploit this market on the long term.
Bierbaum Proenen
GMBH PROJECT GOAL
Ophardt is a manufacturer of a range +700 waste bins and dispensers for offices, hospitals, restaurants and other professional industries. Ecommerce is a new market and has been on the agenda for a long time.
Reason to work with Marketplace Distri
Without investment into infrastructure or people, Marketplace Distri provided a solution to capitalize from this market.
RESULTS
Immediately after launch there was sales. Ophardt is now reaching a new market and is showing high potential on the long term. The sales are growing and Ophardt is seeing also new clients contacting them direct after their positive experience with their products.