b2b ecommerce
The Opportunity is Massive!
As people are changing their buying behaviors, business to business Ecommerce is no longer a nice to have, but a necessity.
What do B2B buyers want?
B2B Buyers expect the same online purchasing experience they have in their personal lives.
They are highly aware that to succeed in the digital landscape, there must be an omnichannel, customer-centric experience, and a variety of quality products, timely availability, and competitive pricing.
The new buyer
are millennials (Born between 1982 and 2000)
prefer to research online instead of interacting with a sales representative
use mobile devices to research products and services they buy for work
Marketplaces are crucial when it comes to online reputation and sales
Marketplaces
Marketplaces are very much like a Shopping Mall. Buyers trust sellers as they have been vetted to be part of a specific collective.
From an operational and contractual point of view, working within global marketplaces is an incomparable business case – which is why most companies don’t reach their potential.
Being able to work according to the demands, will request an attitude by each department that this is the future market, including investments in infrastructure, systems and knowledge.
The main reason why most established consumer brands have lost marketshare against small businesses, is that they have the flexibility to adjust towards the growing requirements of Ecommerce.
Even with accelerating growth it still makes up a small but growing fraction of overall online b2b marketplace sales, presenting an opportunity for companies that establish the fundament for the future.
- Marketplaces revenue represent 50% of the global Ecommerce sales, and growing quicker than the market in itself.
- The result is that in the next decade, the majority of the online sales will take place in marketplaces.
- The average spend grows year over year by 20%.
- Marketplace buyers are loyal and it is becoming for many brands the most important sales channel.
CASES
Bierbaum Proenen GMBH
PROJECT GOAL
Since 1788 BP has been supplying professionals in industries like medical, cleaning, construction catering industries. For the last years, BP recognized a trend that online the demand is growing. The goal is to ensure that BP stays on top as leader within the industry.
SITUATION BEFORE
BP products were online at Amazon for several years and generating sales. The quality of the brand presentation could be better. And the international presence could be improved.
RESULTS
Within months there was a BP store on Amazon and the product pages were optimized and presented on a uniform and professional way. For the last year, the sales grew quarterly with an average of 22% and overall the customer experience grew. BP is now experiencing growth in new countries and from new clients. Most of all, the brand is now well positioned to exploit this market on the long term.
Bierbaum Proenen
GMBH PROJECT GOAL
Ophardt is a manufacturer of a range +700 waste bins and dispensers for offices, hospitals, restaurants and other professional industries. Ecommerce is a new market and has been on the agenda for a long time.
Reason to work with Marketplace Distri
Without investment into infrastructure or people, Marketplace Distri provided a solution to capitalize from this market.
RESULTS
Immediately after launch there was sales. Ophardt is now reaching a new market and is showing high potential on the long term. The sales are growing and Ophardt is seeing also new clients contacting them direct after their positive experience with their products.
Bierbaum Proenen GMBH
PROJECT GOAL
Since 1788 BP has been supplying professionals in industries like medical, cleaning, construction catering industries. For the last years, BP recognized a trend that online the demand is growing. The goal is to ensure that BP stays on top as leader within the industry.
SITUATION BEFORE
BP products were online at Amazon for several years and generating sales. The quality of the brand presentation could be better. And the international presence could be improved.
RESULTS
Within months there was a BP store on Amazon and the product pages were optimized and presented on a uniform and professional way. For the last year, the sales grew quarterly with an average of 22% and overall the customer experience grew. BP is now experiencing growth in new countries and from new clients. Most of all, the brand is now well positioned to exploit this market on the long term.
Bierbaum Proenen
GMBH PROJECT GOAL
Ophardt is a manufacturer of a range +700 waste bins and dispensers for offices, hospitals, restaurants and other professional industries. Ecommerce is a new market and has been on the agenda for a long time.
Reason to work with Marketplace Distri
Without investment into infrastructure or people, Marketplace Distri provided a solution to capitalize from this market.
RESULTS
Immediately after launch there was sales. Ophardt is now reaching a new market and is showing high potential on the long term. The sales are growing and Ophardt is seeing also new clients contacting them direct after their positive experience with their products.