Amazon announced a new policy Wednesday requiring third-party sellers in its marketplace to publicly display their names and addresses starting Sept. 1.
The disclosure is already required in Europe, Japan, and Mexico. Amazon said it is updating its policy to “ensure there is a consistent baseline of seller information to help customers make informed shopping decisions” in a letter to sellers.
Amazon has been working to crack down on knockoff sales on its marketplace for years, most recently forming an internal “Counterfeit Crimes Unit.”
Despite spending more than $500 million in 2019 to fight various forms of fraud, counterfeits and defective or unsafe products continue to be a challenge for the company.
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